Keepin’ It Classic!

Keepin’ It Classic!

It’s all about keeping it classic! Check this out!

Many critics, journalists, authors, and music lovers around the world have called her “the most influential female recording artist of all time.” She is also the best-selling female rock artist of the 20th century and the Guinness Book of World Records best-selling female recording artist of all time. From the early 80s up through the current decade, her hits have been popular all over the radio waves and MTV. While many do not agree with the political stance or immorality she promotes, everyone has at least heard of Madonna. At 56 years old, she is still popular, even amongst the younger crowd. She is now much more than just a singer – she is an icon with an eye for business. In recent years, she partnered with her daughter to create a retro 80s style clothing line for Macy’s, and performed in front of millions of viewers (both live, on TV, and online) during the Super Bowl XLVI halftime show which also featured several other currently popular artists. She played a huge role in the controversial MDNA Tour that featured political and ethical topics, which actually sparked an increase in box office sales. Madonna has maintained the same basic style, but has strategically stayed with the current trends (yes, you can follow her on Instagram!).

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It has been said that insanity is doing the same thing and expecting different results. With technology constantly progressing, it is important to keep up with the times, lest you be left behind. Here at Phil Hyman Photography, we are certainly not as infamous as Madonna! We do, however, make a conscious effort to continue to provide the same quality work we have always done while keeping up with the changing times. In recent years, we have kept up both our website blog and our Facebook page faithfully, as we seek to connect with you and your family and keep you up to date both with happenings in the studio and life with the Hyman family. Despite our growing presence in social media, we still send out hand written thank-you notes because, let’s face it, who doesn’t like receiving personal mail in their mailbox? This added personal touch is one of the aspects of our business that we don’t see a reason to change anytime soon. In fact, with the increase in social media, it’s not too often anyone receives a hand written note, so we like being the exception! As we have said before, while it is important to document everyday life with photos taken on personal digital devices, nothing can replace the beauty of an heirloom portrait, so we are committed to keeping this art alive in Greenville.

From season to season, we also vary a bit on which products are popular, although our classic portraiture is featured in each work of art created. This fall, of course, we expect to be busy with many family portraits in preparations for both Christmas gifts and annual Christmas cards. We look forward to continuing to serve you in the coming years by providing the same classic work that has always been associated with Phil Hyman Photography, while connecting with you on social media and providing services based on the needs we see in the community.

“Good Enough” is Not Good Enough!

“Good Enough” is Not Good Enough!

Is “good enough” really good enough? As I pondered this, I chose to Google the question, just to see what results I would find. As with any other Google search, this led to varying results, from both reliable and questionable sources. One quote really stood out to me, however: “The concept of ‘good enough’ is at the heart of all mediocrity”

Customers in any business are looking for more than just “satisfactory” in the work produced, and the portrait business is no exception. Those who are looking for lasting portraiture to be hung carefully upon their walls and treasured for generations to come do NOT want a piece of art that is just “ok.” These clients care about quality, and carefully search for the right portrait artist. They are looking for much more than a temporary Facebook profile picture that may stay on their page for anywhere from a week to a few months or more. They desire a quality piece of art that reflects the personality of each individual in the portrait – a prized piece for their home that tells a story.

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When it comes to portrait photography, customers have varying tastes, to be sure. This taste is often driven by the latest trend or fad in portraits, and is often propagated by shares of such images on social media and popular photography websites. Customers looking for excellence in portraiture tend to look past this week’s social media trends and reference classic portraits when giving examples to us of the style they are looking for in their upcoming portrait session.

While trendy does not always equal tasteless, clothing and backdrop fads come and go with each passing decade and are often no longer relevant just a few years after their peak. I’m sure we’ve all had our moments looking through an old family album and reacting to the trending fashion of the day (“Mom, you wore THAT?!?!”). Here at Phil Hyman Photography, we are often asked by our clients what to wear to a portrait session. Some of this, of course, depends upon the type of portrait being taken, age of the portrait subject(s), and number of people in the photo, but our answers are usually very similar: wear comfortable, classic attire in plain, neutral colors (such as black or white shirts and blue jeans or khaki bottoms). This helps to keep clothing from being a distraction from the subject and also may help to avoid later embarrassment from that wild patterned shirt you chose to wear 20 years ago when your portrait was taken.

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After years of experience with customers here at the studio, we keep boxes of tissues on hand for portrait pickups. We have had many a parent or grandparent moved to tears when viewing the completed portrait of their child for the first time. They are amazed at the way the true personality of the child shines through the canvas. In our portrait sessions, we do not coax a child to pose or smile – of course, we certainly allow them to smile, but we interact with them in such a way as to really bring out their individual personality while we use the camera to create a lasting piece of artistry. This creates a portrait that will be truly loved for many years to come.